Brand Ambassadors
The Challenge
To celebrate its return across Canada, well-known (and beloved) Canadian retailer, Zellers, hosted an influencer event at Hudson’s Bay in Scarborough Town Centre. The evening was designed to reintroduce the brand, highlight its new offerings, and reconnect with the community. The event combined elements of hospitality with brand messaging, requiring staff who could manage service while embodying Zellers’ approachable and nostalgic identity.
The Solution
We provided five experienced servers who assisted with event setup, guest greeting, and food service. Dressed in Zellers-branded uniforms supplied by the client, our staff served diner-inspired classics such as chicken fingers, sliders, and hot sandwiches. They also supported brand messaging by engaging with attendees, creating a welcoming environment that reflected the brand’s community-focused tone.
The Results
The event successfully introduced Zellers’ new direction to influencers and media. Our staff contributed to both the service and presentation, ensuring guests felt looked after while also reinforcing the brand’s personality through direct interaction. The client noted the seamless integration of our team into the event flow, helping to deliver a launch that combined hospitality with brand storytelling.
→ Zellers is returning to Canada. Here’s where the GTA locations will be
→ Zellers is days away from opening in Toronto and their food prices are cheap
