Brand Ambassadors
The Challenge
Subway Canada launched two new Jerk-Spiced Signature Rice Bowls co-created by Toronto Raptors’ NBA stars Scottie Barnes and Chris Boucher. To promote the release, they hosted an exclusive launch event in Toronto, where media, influencers, and fans could interact directly with the athletes. A central goal was to amplify the campaign online through contest hashtags and social sharing.
The Solution
We provided three brand ambassadors who supported both the hospitality and promotional sides of the event. They served hors d’oeuvres, posed with guests, and encouraged attendees to share their experience using the campaign hashtag to maximize reach. Our ambassadors worked alongside Toronto Raptors’ Barnes and Boucher throughout the evening, helping guests feel welcomed while keeping the campaign’s social media goals front and center.
The Results
The event generated strong engagement on-site and online, with guests actively participating in the contest and sharing branded content across social platforms. Subway received positive media coverage and reinforced the campaign’s visibility with the support of our ambassadors, who brought professionalism, presence, and energy to the activation.
→ Check out the VIBE inside Subway’s Ballin’ Bowler event – View the VIBE Toronto
→ Subway® Canada Brings the Heat with All-New Jerk-Spiced Signature Rice Bowls Crafted by Toronto Raptors’ Scottie Barnes and Chris Boucher
