Promotional Models
Brand Ambassadors
Exhibition & Convention Staff
Promotional Models
Brand-aligned presence for experiential marketing
Promotional models embody the image, style, and identity of the brand they represent.
At FAUR, our promotional models are selected through a rigorous selection process. Each is vetted in person for professionalism, reliability, and presentation, ensuring they meet our high standards of service and are equipped to represent the client’s brand.
These roles are best suited for high-profile events where appearance and atmosphere are central to the experience. From product launches to fashion shows, commercials, and branded activations, promotional models provide the polish and consistency that allow the client’s brand to stand out.
Trusted Across Marketing and Brand Events
Comprehensive Event Support
Promotional models can be integrated into events and campaigns in a variety of ways, including:
- Greeting and engaging guests at branded events
- Representing products or services in experiential marketing campaigns
- Supporting fashion shows, commercials, or product demonstrations
- Maintaining brand alignment in both appearance and presentation
Each assignment is planned in detail with the client to ensure that the staff’s look, style, and role align with the brand identity and event goals.
Your questions, answered
How are promotional models different from brand ambassadors?
Promotional models are selected specifically for their look and presence to align with brand image. Brand ambassadors may include a wider range of roles such as street teams, mascots, or other marketing staff.
What types of events use promotional models?
They are most often booked for luxury product launches, branded experiences, corporate functions, fashion shows, and commercials.
Can I request a specific look or style for promotional models?
Yes. Promotional models are chosen to match your brand image or event style. Your Event Concierge will confirm these details with you in advance.
Do promotional models provide service roles such as bartending or wait service?
No. Promotional models are focused on brand representation and presence. If service staff are required, we recommend booking wait staff or bartenders alongside your promotional team.
Proactive hospitality starts here
Brand Ambassadors
Engaging staff for experiential marketing
Brand ambassadors are selected for their ability to communicate a brand’s message directly to its audience. They engage with guests, answer questions, and create memorable interactions that strengthen the connection between brand and customer.
At FAUR, ambassadors are vetted in person for professionalism, reliability, and above all, communication skills. They are trained to represent the client with clarity and confidence across a wide range of environments.
Trusted Across Events and Campaigns
Comprehensive Event Support
Brand ambassadors can support campaigns and events in many ways, including:
- Representing brands at product launches and activations
- Supporting experiential marketing campaigns and street teams
- Engaging audiences at charity functions, expos, and trade shows
- Delivering consistent, brand-aligned messaging across all interactions
Each booking is tailored in detail with the client to ensure the team reflects the campaign goals and audience expectations.
Your questions, answered
What are brand ambassadors used for?
They are most often booked for product launches, experiential marketing campaigns, street teams, trade shows, and charity functions.
How are brand ambassadors selected?
Each candidate is vetted in person and chosen for professionalism, presentation, and especially communication skills.
Do ambassadors receive training in advance?
Yes. Ambassadors are briefed on the brand, campaign goals, and talking points before the event.
Can brand ambassadors work as part of a larger team?
Yes. They are often deployed in groups and can work alongside other staffing categories such as promotional models or trade show staff.
Proactive hospitality starts here
Exhibition & Convention Staff
Professional support for trade shows and large-scale events
Exhibitions and conventions bring together thousands of guests and require many moving parts to run smoothly. We provide a variety of support and sales staff who cover trade booths, guest registration, and event logistics. Their role is to create order in environments that are fast-moving and complex, where timing and coordination are critical.
At FAUR, each staff member is vetted in person and trained to represent the client with professionalism, reliability, and polish. Whether the goal is to increase sign-ups, process registrations efficiently, or maintain a clean and organized venue, our staff are prepared to deliver consistent results.
With more than a decade of experience and over 7,800 successful events staffed, including trade shows, conventions, galas, and expos, we understand the unique demands of large-scale functions. Our exhibition and convention teams provide the structure and steadiness that allow clients to focus on their objectives while guests experience a seamless event.
Staffing Options
Trade Booth Attendants & Sales Representatives
Staff who represent brands at trade shows and exhibitions. They greet visitors, share product or service information, and support client goals such as increasing sign-ups, scanning QR codes, or driving conversions.
Recommended for: clients who cannot or do not wish to staff their own booths, or who need professional support to expand their presence.
Registration & Check-in Assistants
Staff who manage guest sign-in and check-in at conventions, expos, and large corporate or charity events. They provide structure and flow at the start of an event, ensuring that guests are processed quickly and professionally.
Recommended for: expos, fan conventions, trade shows, and high-profile galas.
Custodial & Event Logistics Staff
Staff who provide set-up, tear-down, and custodial services for events. They handle tasks such as setting up booths, arranging rooms, and maintaining cleanliness throughout the event. While not contractors for complex builds, they provide reliable support for simpler event infrastructure and ongoing event maintenance.
Recommended for: conventions, expos, and events requiring steady on-site support.
Trusted Across Large-Scale Events
Comprehensive Event Support
Exhibition and convention staff can support in several areas, including:
- Greeting and engaging guests at trade booths
- Explaining products and services in line with client goals
- Supporting sign-ups, registration, and lead capture
- Assisting with check-in and guest coordination
- Setting up and tearing down event spaces
- Providing custodial support during and after events
Each role is coordinated in advance with the client to ensure that staffing aligns with the event’s purpose and requirements.
Your questions, answered
What types of events use exhibition and convention staff?
They are most often booked for expos, fan conventions, trade shows, and large corporate or charity events.
Can booth attendants sell products or just provide information?
They can do both. Booth attendants are briefed in advance to support specific goals, whether it is providing information, collecting leads, or assisting with conversions.
Are logistics staff able to build trade show booths?
No. They are not general contractors. They handle simpler booth setup, tear-down, and event space preparation.
Do registration assistants provide guest support beyond check-in?
Yes. They can also help direct guests, answer basic event questions, and support overall event flow.
How are staff prepared before an event?
All staff are vetted in person and briefed in advance on the event requirements, brand guidelines, and client goals.
